Monopoly is in pretty much every single country, in countless languages and iterations. The reason that we’ve focused on certain brands – and we have a couple more of them coming down the line with Hasbro – is because they are internationally recognised. “It is really about building an international network of franchise partners. You have to escape the Jail, which is a proper cell, with bunk beds and a toilet, for example.” “The challenges are always associated with that, and, obviously, some of the iconic squares, are more complex. The two-and-a-half-minute games associated with the places named on the board also give a tiny historical flavour of that part of London: We also wanted to give people an opportunity to interact with the history of London.” Theming is key at Monopoly Lifesized “Thinking about how we could bring a second element to that is where the idea of all the placemaking around the properties evolved into small games and escape rooms. Traditional Monopoly can last into the small hours, anyway. Having a big board and throwing dice and playing in a traditional format wouldn’t work. People wouldn’t want to just interact in the same way but on a larger scale. “We realised that in creating a location-based production of Monopoly, we would have to add value. He outlines the creative process of turning it into something fresh, physical, and immersive: But also, as we’ve grown and as we continue to learn, it’s a very different sector, a very different setup, and one that has been really interesting and exciting to learn and grow in.”Ī post shared by Monopoly Lifesized is a universally well-loved and familiar game. The experience pulls from that theatrical background. “You’re very much in the world of London, and in all the different rooms there’s a story to be told.
There is a lot of interaction with the characters. But from the moment they come through the door and go through all the different verticals retail, food and beverage, we are also drawing from our theatre knowledge and theatrical storytelling. Your audience interacts with all parts of the performance, walking around, touching everything and experiencing everything. “It’s not theatre – it’s a very different way of working. Players compete in one-of-a-kind challenges for a chance to buy properties, try to stage a heist in Mayfair, compete against a clock to build some of London’s iconic buildings and work to solve a murder mystery or enter the mysterious world of codebreakers. Monopoly Lifesized is, at its simplest, an immersive, physical version of the world’s favourite family game brand, played on a 15m x 15m life-sized Monopoly board. Video can’t be loaded because JavaScript is disabled: Monopoly Lifesized Trailer () “I was interested in looking at the intersection where the world of gaming meets the theatre, meets the location-based experiential world.” So, I really started to think about how that was evolving, and about some of the really exciting projects that were emerging in the space.”Īs a result, he set up the Path Entertainment Group, specifically to explore location-based entertainment:
They are interested in collecting content in a different way than a traditional theatre show perhaps affords. Younger audiences interact differently with entertainment. “Our core demographic in the theatre is the middle-aged to older demographics, specifically female, as it turns out. It has always been challenging to draw this audience to the theatre: About three or four years ago, I started thinking about how the industry was evolving, and how, while theatre is absolutely my first love, audiences, especially younger audiences, want to have more agency with their night.” LBE meets gaming meets theatre “Over the years, they have grown over the years from Fringe at the beginning right up to West End shows in their more recent history. Having graduated and set the company up, he then started producing musicals: I was at studying at the Liverpool Institute of Performing Arts, which is a school Paul McCarney set up for training all the people that make performance possible, so got a lot of the production, directing, performing skills.” “I formed the original company Sellador Worldwide, once I came out of drama school. “My background is in musical theatre,” he begins. David Hutchinson, CEO of The Path Entertainment Group, talked to blooloop about the concept and its inception, as well as what the future holds.
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